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A lot of webmasters and SEOs are using the domain age checker tool nowadays. Some of them think that the older the age of a domain is the better it will rank on search engines. On the other hand, there are some members of the same community that don’t agree with this theory.
Let’s explore this debate a bit further and decide whether the domain age matters in ranking by search engines.
The reason why aged domains are performing better in search engines ranking is that they have got some quality backlinks. Search engines examine backlinks of a website, and if the links are with sites that have authority and dominance, they are ranked better. The SEO work done in the past to create good quality backlinks is a big plus point for the website.
Some domains have established a good reputation in their market segment. It is a huge plus point, as establishing a new domain name and getting a good reputation takes time and effort. If you are lucky enough to buy a domain with an established reputation which is ranking well with search engines, you are off to a flying start. Some companies are spending heavily in establishing their reputation and trust in the internet market.
A well aged and established domain will be getting a fair amount of traffic. Getting regular traffic means the previous owner spent time and money on getting heavy traffic to the website. So if you were to invest in buying that domain, you wouldn't have to worry about getting traffic, as that will already be there. Yes, as the new owner you will have to worry about maintaining that level of traffic and increasing it.
What worries SEOs the most is getting a top ranking for their websites by search engines. If an aged domain has a good search engine ranking, it will save a lot of time and SEO effort. Remember it's not easy to set up a new website and expects to get a top ranking. Top ranking requires a lot of SEO effort, money and time. Getting a top ranking domain means immediate visibility and profit. Also, you are saving on a lot of SEO work.
We have discussed the benefits of buying a domain which is aged and is established and reputable. But before buying an aged domain, some flaws might exist in an aged domain which needs to be checked.
Black hat techniques could have been employed by the previous website master or SEO in attempts to improve the ranking of the domain. It would take some time and effort to establish whether the previous owner had used any illegal tactics on the domain. If these flaws are not removed, the future of the domain could be at stake.
It is another flaw that can exist in an aged domain. Some users may have blocked the website or tagged it as spam or malware. This bad or flawed reputation will damage your brand and the reputation of your business.
We have discussed both, the positive and negative points of aged domains. Now you can see that both sides of the argument have some valid points. Therefore it’s advisable to check out an aged domain thoroughly before deciding to purchase it.
Now there are many ways in which you can check a domain before you make a bid to purchase it. You can run a bulk domain age checker in case you want to check more than one domain. You can also do use a domain expiry date checker to know when is a domain expiring. You can also run a domain registration date checker to see when the domain was registered and has been in operation. It’s very similar to checking a used car before you buy it. You check the make, the model, the engine, the tires, etc. Similarly, you want to check the age, reputation, traffic, SEO tactics used before you buy an aged domain.
One of the best domain age checker tools that you can use is provided by smallseotool.com. You can just go to the domain age checker icon and click on it. Or you can simply copy/paste smallseotools.com/domain-age-checker/ from here into the address bar of your search browser.
Enter the domain name that you want to run a check on and click on ‘Check.' This handy tool will tell you the following:
It is a whole lot of information about a domain. It not only tells you the age and the expiration date, but it also shows you the IP address. The way back is a fascinating feature. When you click on ‘history of domain’ it shows the way back history of the domain. If the domain was registered 15 years ago and was used for five years and discarded, and again got registered and active 3 years ago, the history will show all that.
Now this will give you an excellent idea of how old the domain is. You will also come to know if it had one or more previous owners.
The IP address will tell you who is currently hosting the website and the type of IP address it has.
All this information can help you in making the correct decision on purchasing a used domain. However, you should not just depend on this one tool to make a decision. You should thoroughly investigate the domain. You can use a smallseotools.com tool to check the backlinks of the domain. Plus you can use other SEO tools before making a final decision. You don’t want to get stuck with a bad deal.